The British Grand Prix is one of the best-loved and most iconic races in the FIA Formula One World Championship, attracting more than 300,000 visitors annually.
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GL events UK began its partnership with Silverstone Circuit in 1950 by supplying six beer tents for the British Grand Prix. Over the years, this relationship has evolved, and we now provide over 17,000 sqm of premium temporary hospitality suites and structures, as well as temporary grandstand seating for the three-day event, solidifying our reputation as a trusted partner.
Supplying infrastructure for key sporting events
The British Grand Prix is a large-scale event requiring world-class hospitality and infrastructure to accommodate hundreds of thousands of visitors. Each year our challenge is to create temporary structures and deliver temporary seating that meets the high standards of spectators and organisers, while fitting seamlessly into the event’s busy and demanding schedule.
GL events UK addressed these challenges by providing over 60 structures spanning more than 17,000sqm annually, including bars, catering facilities and bespoke covered viewing platforms. Additionally, we provide luxury viewing and hospitality areas such as covered bars with live music and DJs, designed to enhance guest experiences and encourage longer stays.
In recent years we've expanded our offering to Silverstone further, providing tailored grandstands with optimised sightlines, to ensure every spectator enjoys the day's racing, and closed risers to prevent the loss of personal belongings.
As part of our comprehensive overlay service, which, in addition to temporary structures and seating, includes floor coverings, HVAC, internal linings, fencing and trackway for hospitality amongst other services, we provided scaffolding bases, large loading platforms for kitchens and toilets and expansive decked viewing terraces throughout the site, to maintain high-quality event delivery amidst Silverstone’s year-round schedule of activities.
A complete solution
As a long-standing partner, GL events UK has become a trusted single point of contact for Silverstone. This collaborative relationship allows improved logistical efficiency and supports the smooth operation of the event and the delivery of our high-quality, temporary infrastructure. By working closely with the event organisers, we have enhanced the spectator experience with premium hospitality areas and bespoke viewing platforms. In recent years this has allowed the event to extend guest engagement with carefully designed entertainment spaces.
Managing the installation of extensive structures and seating across a site with a packed year-round schedule can be a significant challenge. The complex logistics require careful coordination to ensure minimal disruption to Silverstone’s ongoing activities and maintain the high standards expected of the British Grand Prix.
GL events UK have continued to deliver high-quality structures and services to Silverstone, enhancing the overall visitor experience and strengthening our long-term partnership. Our expertise in overlay services and temporary infrastructure helps maintain the British Grand Prix’s reputation as one of the most iconic events on the FIA Formula One World Championship calendar.
GL events UK remain a proud partner of Silverstone, committed to delivering exceptional experiences for the British Grand Prix and beyond.
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Testimonial
"I was very impressed by the quality of the structure and the speed of the build, not to mention the dramatic positive effect it had upon everyone’s enjoyment of the race.”
Stuart Pringle
Club Secretary of the BRDC
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